企业市场营销战略选择——社会责任营销

Enterprise market marketing strategy selection——society responsibility marketing

市场经济条件下,企业营销战略的选择对于提高企业市场占有率、维护企业竞争优势具有重要作用和意义。其中,社会责任营销在企业营销战略中的地位日益突出,成为众多企业竞相采用的营销方法。本文结合社会责任营销的相关理论与实践,对这一领域中的诸多问题进行了分析与探讨,并得出相应的研究结论。

under the condition of market economy,the enterprise marketing strategy for the enterprise to increase the market share,and plays an important role in maintaining the competitive advantage of enterprises.Among them,the status of social responsibility of marketing in the enterprises marketing strategy in the increasingly prominent,become a marketing methods have been adopted by many enterprises.In this paper,combined with the theory of social responsibility of marketing and practice,many problems in this field are analyzed and discussed,and conclusions.