基于企业运营视角的创业能力培养要素研究

A Study on the Entrepreneurial Ability Training from the Perspective of Enterprise Operation

创业容易,成长困难。本文基于企业成长视角,通过企业运营关键能力的实证研究,探索创业能力培养的关键要素。研究发现创业环境理解力和企业实际运营能力是企业成长的关键能力,其中盈利能力是重中之重;盈利能力的关键是产品构思、设计、实现和运营能力。文章最后从课程理念、课程设计、课程实施和学习评价等方面提出了创业能力培养课程设置方面的优化建议。

It is easy to start a business but it is hard to maintain its sustainable development. Through the empirical study on enterprises＇ operating ability, this paper explores the key points to entrepreneurial ability training from the perspective of enterprise growth. It finds out that the enterprises＇ understanding toward the entrepreneurial environment and their actual operating ability are key points in enterprise growth, among which the profitability is the most important one. It is determined by the product idea, design, application and operating condition. This paper puts forward some suggestions from the aspects of curriculum idea, idea, design and implementation.