摘要
通过理论推演得出,作为信息社会的产物,竞争情报通过对竞争对手和竞争环境的分析,为动态环境下企业战略决策提供了情报支持。通过归纳总结认为,成功的竞争情报工作需要成熟而有效的竞争情报分析方法,企业开展竞争情报工作必须综合运用各种分析工具并遵循一定的分析框架。最后以海尔进军美国市场为例,说明企业如何构建竞争情报理论体系和实施体系,以及如何有效开展竞争情报工作。
The paper draw that competitive intelligence as a product of infm^nation society can provide intelligence support for enterprise strategic decision in the dynamic environment through theoretical deduction. The paper concluded that suc- cessful competitive intelligence work needs mature and effective competitive intelligence analysis method; enterprise com- petitive intelligence work should use various analysis tools and follow certain analysis framework. Finally, the paper took Haier＇ s entering the market in the United States as the example to explain how enterprises build competitive intelligence system and implementation system, and carry out competitive intelligence work.
出处
《科技管理研究》
CSSCI
北大核心
2013年第11期118-123,共6页
Science and Technology Management Research
基金
上海地方本科院校"十二五"内涵建设项目"现代公共交通决策支持系统及公共决策咨询研究"(0852011xkzy15)
关键词
动态环境
竞争情报
理论基础
分析方法
应用案例
dynamic environment
competitive intelligence
theory base
analysis method
application case
