摘要
文章选取金融业、制造业、信息咨询服务机构等多行业中若干典型的企事业单位作为研究对象,采用网络调研方法总结其商务情报需求及分析现状,并根据调研结果分析当前商务情报分析方法存在的主要问题,提出融合数据挖掘等高新技术,构建科学合理的智能化分析方法是获取高质量商务情报的有效途径。
Selecting several typical enterprises and institutions from industries such as finance,manufacture and information consulting service as the object of study,this article uses the network survey method to summarize the status quo of business intelligence requirement and analysis.Based on the result of the survey,the article analyzes the main problems in the current business intelligence analysis method,and alleges that the integration of high technologies such as data mining to develop the scientific,reasonable and intelligent analysis method is an efficient way to achieve high quality business intelligence.
出处
《情报理论与实践》
CSSCI
北大核心
2013年第6期10-12,共3页
Information Studies:Theory & Application
基金
教育部博士研究生学术新人奖资助的研究成果之一
关键词
商务情报
数据挖掘
分析方法
business intelligence
data mining
analysis method