转型背景的“大传媒”与“深传播”

“Big Media” and “Deep Communication” under the Background of Transformation

树立"大传媒"观念,做"大型传媒集团",同时专注提供"稀缺"产品,做好专属领域的"深传播",这是我国传媒业在"大部制"改革背景下的转型方向。"大传媒"不单单是打破媒体介质形态壁垒之后各种传播媒介的大组合,更是各种传播媒介基于网络应用和数字平台的大融合。"深传播"是指传媒企业专注于自己所在的地域、社区或者某一专业领域来做,并且能够"向下深挖",整合各种相关传播资源,为其用户群或利益相关方提供量身定制的服务。

To set up the concept of ＂big media＂, ＂big media group＂, we need to focus on providing ＂scarce＂ product at the same time, complete the exclusive domain of ＂deep spread＂. This is the transformation direction of media industry under the background of ＂the super-ministry system＂ reform. ＂Big media＂ is not just breaking the barrier of the media medium form after all sorts of media combination, but also all kinds of media integration that is based on network application and digital platform. ＂Deep communication＂ refers to media companies which focus on their domain, community, or a professional area, and have the ability to ＂dig＂ down, integrate all sorts of relevant communication resources, and provide customized service for its users or stakeholders