摘要
中国电子商务研究中心监测各电子商务企业已披露的数据显示:2012年,国内各大金融机构累计为约3万户企业发放3288亿元网络融资贷款,自网络融资业务推出三年来,工行累计为4.3万户小微企业发放了7710亿元的网络融资贷款。网络融资是小微企业融资新模式,本文以建设银行与阿里巴巴为例,分析金融机构与第三方交易平台在面向小微企业网络融资方面的竞争与合作关系,并通过竞合博弈分析,探索适合小微企业的融资新机制。
China Electronic Commerce Research Center monitoring e-commerce companies have disclosed data display：2012 years, domestic major financial institutions totaled about 30000 enterprises issued 328800000000 Yuan network financing, since the network financing business launched three years, ICBC accumulated to 43000 small and micro businesses issued 771000000000 yuan net financing loans.Online financing is a new financing method for SMEs. We conducted a research on the co-optetition between CCB and alibaba on the services of online financing. Co-opetition game theory were introduced to analyze the relationship and competitive edges.
出处
《价值工程》
2013年第17期170-172,共3页
Value Engineering
基金
佛山市2012年度哲学社会科学规划项目
项目编号:12-JG25
