韩国旅华客源市场研究

Research on Tourist Market from Korea

随着社会经济的发展和对外开放程度的提升,我国的入境旅游特别是周边国家的旅华市场得到了快速发展。韩国作为我国最大的客源国,研究其旅华客源市场状况,对于将我国打造成为国际一流的出境旅游目的地具有重要的意义。从韩国旅华客源市场发展历程入手,从市场规模、旅游消费支出、旅游目的及活动、游客构成情况、访问目的地、游客访问季节分布等多个方面分析了韩国旅华客源市场的发展现状。在对我国旅华游客旅游评价的基础上,针对韩国旅华市场开发中存在的问题提出了基于4P市场营销组合、基于旅游6要素发展措施的市场开发战略策划,以期为韩国及其他客源国(地区)旅游市场开发提供一定的参考与借鉴。

With the development of Chinese social economy and the promotion of its openness to outside world, Chinese inbound tourism, especially the neighboring countries＇ tourist market developed rapidly. As the largest tourist source country, this study of Korea＇ tourist market had an important role for our country in creating an international outbound tourism destination. This paper began with the development process of the Korea tourist market, and made an analysis of the current situation of the Korea tourist market from the following six aspects ： Market size, tourism consumption expenditure, tourism purposes and activities, tourism constitution, visiting destinations and seasonal distribution of visiting tourists. On the basis of the tourism evaluation of tourists coming to China from Korea and its existing problems, this paper suggested such strategic planning for market development as 4Ps marketing mix and development measures based on six tourism elements, so as to provide a reference for developing Korea as well as other source countries （regions） tourist market.