浅析新媒体时代下的营销模式——微博营销

Marketing Model in the New Media Era--Micro Blogging Marketing

微博作为新兴媒体，它的出现和发展受到了很多人的关注。随着微博的蓬勃发展，它开始成为企业营销的手段之一。相对于传统的网络营销模式，企业微博则大大增加了企业向用户传递的产品信息和其他多样化信息的机会，通过灵活多样的方式为用户和企业建立了积极的互动关系。企业可以利用微博开放性、交互性、多样性的特点，使用网络技术和其他媒体资源相结合，充分调动受众的感官体验，与之产生良好互动，满足受众的心理需求，对微博中的企业产品、形象产生好感。实践表明新媒体时代中微博已经成为电子商务中新颖的、独特的一种营销模式，是新媒体时代的有效销手段营。

Micro blogging, as a new media, its emergence and development has been a lot of people＇s attention. With the booming of micro blogging, it became one of the means of corporate marketing. Rela- tive to tile traditional network marketing model, the enterprise micro blogging greatly increased corporate product information is passed to the user, and other diverse information, flexible way to establish a posi- live interaction between users and businesses. Enterprises can take advantage of the openness, interaction and diversity of the micro blogging, the use of network technology and other media resources fully mobilize the sensory experience of the audience, have a good interaction with them to meet the psychological needs of the audience. Practice shows that the micro blogging has become a unique and effective marketing model in the E-commerce and the means of effective marketing in the new media age.