摘要
2012年,中国电子商务获得了举世瞩目的发展。随着对电子商务的深入了解,人们对电子商务的商品销售战略以及平台建设战略也予以了更多的关注。对商品销售战略以及平台建设战略进行理论及案例分析,可以找出不同阶段、不同类型的B2C企业的合适战略。
In 2012, the electronic commerce in China has made a great, development, and along with a dee derstanding of it, the e - commerce marketing strategy and platform construction strategy draws more attentio this paper, the author makes a theory and case analysis on the sales strategy and platform construction strategy finds the suitable strategies in different stages, different types of B2C enterprises through the combination of s gies. p UB- n. In , and trate-
出处
《山东女子学院学报》
2013年第3期93-96,共4页
Journal of Shandong Women＇s University
关键词
电子商务
多元化
专业化
自建商城
入驻平台
electronic commerce
diversification
specialization
self-built store
entry platform
