本科市场营销专业实践能力的培养体系研究——基于大学生市场营销类大赛的视角

Research on Undergraduate Marketing Practical Ability Cultivating System——Based on Marketing Contest for University Students

本科市场营销专业学生所需具备的实践能力体系包括基础实践能力和专业实践能力,学校要依据用人单位的要求和本科教学的特点,针对本科市场营销实践教学存在的问题现状,做出相应的调整。

Undergraduate marketing students need to have the practical ability system, including basic practical ability and profes- sional practical ability. Schools should make the appropriate adjustments according to employer requirements and characteristics of un- dergraduate course teaching, aiming at the problems in undergraduate marketing practice teaching and current status.