新医改形势下医药营销渠道构建研究

Study the Construction of a New Pharmaceutical Marketing Channel Reform Situation

新医改政策出台,解决了老百姓的医疗服务问题,同时对于医药企业来说,既有机遇又有挑战。针对新医改的内容,对新形势下的医药营销市场及渠道进行分析,对医药营销渠道的构建进行研究,促进企业的快速可持续发展。

A pressing matter of the moment is to grasp the internal integration and the construction of the marketing chmmeh Introduction of new medical refolxn policy, solve the medical problems of ordinary people, at the same time to medical enterprise, bringing both opportunities and challenges. This article will focus on the content of the new medical re- form, under the new situation of pharmaceutical marketing and channels for analysis of medicine marketing channels, the construction of enterprise, promoting the sustainable and rapid development.