基于渠道权力的国际农产品流通渠道模式分析及经验借鉴

Analysis and Experience Reference of the Circulation Channel Mode of International Agricultural Products Based on Channel Power

渠道权力是渠道成员间相互依赖关系的一种度量。文章基于渠道权力理论构建了农产品流通渠道的形成模型,并基于这一模型将国际农产品流通渠道的主要模式划分为3类:合同一体化型、批发市场主导型、农业合作组织主导型。在分析和比较三种模式及其特点的基础上,笔者总结了国际农产品流通渠道建设的共同经验,并提出改善我国农产品流通渠道建设的建议。

Channel power is a measure of the interdependence between the channel members. In this paper we construct an agricultural products circulation channels model based onchannel power theory, and at its guide, we divide the main modes of international agricultural products circulation chan- nels into three types, such as the type of contract integration, the type dominated by wholesale market and the type domi- nated by agricultural cooperative organizations. On the basis of the analysis and comparison of three modes and their charac- teristics, we summarizes the common experience of the con- struction of the international circulation channels of agricul- tural products, and make some recommendations for improving the construction of China＇s agricultural products circulation channels.