民营快递业经营策略探析

The Study of Private Courier Business Strategy

从快递行业背景分析为切入点,重点分析民营快递企业的优势、劣势、机会和威胁,再结合民营快递企业SWOT分析模型,提出民营快递企业目前应采取的主要经营策略。

This article set express background industry, as an analysis point, focus on private express companies strengths, weak- nesses, opportunities and threats, in combination with private express companies SWOT analysis model, bring forward the main op- eration strategies the private enterprises should adopt.