我国连锁经营发展概况分析

Analysis of Chain Management in China

连锁经营作为一种新的经营方式,在我国起步较晚,与发达国家相比仍存在一定差距。文章通过查阅大量文献资料,从2011年连锁百强名单入手,系统分析了我国连锁经营的发展现状,发现连锁百强企业各业态发展均衡,同时经营成本在不断上升,外资企业的表现也是喜忧参半,但是也有新的亮点出现即连锁经营开始进行网络零售。基于此,指出了我国连锁经营未来发展应朝着不断提升核心竞争力、实施规范化管理、完善信息化系统等五个新方向努力。

As a new mode of operation, chain management started late in China and there are still some gaps compared with developed countries. On the basis of large amounts of literature and starting from the Top 100 Chain Enterprises in 2011, this article systematically analyzed the current situation of chain management in our country, and found that the top 100 chain enterprises showed balanced development with the operating costs on the rise,that the development of foreign - funded enterprises mangled with hope and fear, and that there was a new bright spot ,that is network retail was adopted in chain management. In view of this ,the author suggested that the devel- opment of chain management should focus on improving core competence,implementing standardized management, and perfecting informationized system.