益阳文化旅游开发战略初探

Exploration of the Strategy of Cultural Tourism Development in Yiyang

益阳地理环境优越,风景秀丽,历史人文底蕴深厚,具备发展文化旅游的丰富资源。当前,国家对文化产业空前重视,人民生活水平大幅提高,文化旅游面临难得发展机遇。益阳应结合实际,依托成熟的黑茶产业、竹产业,开发独具特色的梅山文化、"桃花江美人窝"文化,打造特色的文化旅游产品,做大文化产业,提升益阳文化软实力。

Yiyang is of the rich cultural tourism resources based on the fine geographic beautiful scenic spots and rich humane and historic culture. At present the local government attaches great importance to the cultural construction and the people＇s living standard much improved on large scale, so the cultural tourism obtains the fine opportunities. Yiyang Authority should combine the real conditions to enhance the cultural soft power based on the maturity industry such as the black tea, bamboo culture, Meishan culture and the Taohuajiang beauty resources to display the characteristic tourist cultural tourist products and to expand the cultural industries.