古纳雅尔集团的期刊集团化经营之道

Gruner + Jahr’s Strategies of Magazine Operation

德国古纳雅尔集团以期刊为主业,在近半个世纪的发展中形成了独具特色的期刊经营之道,在布局、内容、市场、品牌、资本等方面都有其独到之处。在国内期刊转体改制向纵深发展的大背景下,古纳雅尔集团的经验对我国期刊企业探索更好的期刊经营路径,做大做强,进一步实施"走出去"战略等都具有可贵的借鉴意义。

In nearly half a century of development, Gruner ＋ Jahr＇s main business has been magazine publishing, and it has formed a series of very unique business strategies in its business topology, contents, marketing, brand building and capital operation. In the ground of domestic reform of magazine industry, learning the lessons of the Gruner ＋ Jahr is of a valuable referential significance to enlarge and strengthen our magazine groups and then step out to face the challenges of international magazine markets.