境外主要政府机构、政要及国际组织在华“微传播”研究——以新浪微博为例

A Study on Micro Communication of the Major Foreign Governments, Officials and International Organizations in China——Taking Sina Weibo for an Example

新浪微博作为目前中国国内影响力最为广泛的微博网站,给众多境外政府机构、政要和国际组织提供了一个接触中国普通网民以及对华进行微传播的平台。以境外主要政府机构、政要及国际组织入驻新浪微博的情况为研究对象,通过内容分析法和统计分析法,探析这些组织和个人在华的"微传播"现象,总结其"微传播"的特征和经验。

As a popular microblogging website enjoying the most influences in China at present, Sina Weibo provides an excellent plat form for many foreign governments, officials international organizations who want to promote relationships with Chinese netizens and to develop micro communication in China. Through textual analysis and statistical analysis, this article studies the micro communication of these organizations and individuals and concludes its features and experiences by making some researches on the situations of the major for eign governments, officials and international organizations on Sina Weibo