河南省体育赛事传媒运作研究

Research on Operation of Sports Events Media Operation in Henan

采用文献资料法、数理统计法、逻辑分析法,对河南省体育赛事传媒运作情况进行了分析,研究认为:河南省体育赛事推广力度较弱,这与体育赛事传媒运作相对落后有关。要想改变这种境况,就必须立足本省实际情况,充分整合具有中原特色的体育赛事,提高体育赛事传媒运作水平,借助体育赛事媒体重塑本省形象,弘扬中原文化。

This study uses literature consultation, mathematical statistics, logical analysis and other research methods to research the status of sporting events media in Henan. Studies suggest that the weak effort is promoting sport events in Henan, which is relatively backward with the operation of the sporting events media. In order to change this situation, it must be based on the actual situation of Henan, fully integrated with sporting events of Central Plains characteristic, to improve operation level of sporting events media with the aid of sports media to reshape the image of Henan to promote the Central Plains culture.