摘要
在保险业迅速发展的今天,商业保险产品的营销方式有待进一步的改进。文章以某人寿保险股份有限公司的销售为背景,设计出一套基于VB的保险产品营销软件。其运行效果可以准确反映保险产品的重要信息,其功能设计合理,易于拓展,必将帮助保险公司提高行业竞争力。
In the rapid development of insurance industry today, the market methods of commercial insurance products will be improved further. This paper designed a commercial insurance product marketing software based on VB, at the background of the sales of one life insurance company. The important information of insurance products can be calculated accurately by the op- eration results. The software function is designed rationally, and can be expanded easily, It must be helpful to enhance the com- petitiveness of industry for the insurance company.
出处
《信息通信》
2013年第3期83-84,共2页
Information & Communications
关键词
VB
保险产品营销软件
产品计划书
VB
insurance product marketing software
product prospectus
