中山市旅游业升级发展战略研究

A Research on Tourism Upgrading Development Strategy of Zhongshan City

中山旅游业经过30年的发展已经形成了一定规模,但当前也面临着旅游产品建设滞后、体制创新不足、资源整理能力欠缺、综合接待能力乏力等问题,使其在区域竞争中缺乏竞争力,因此,旅游业升级发展势在必行。本文在分析中山市旅游升级发展的必要性和可行性的基础上,提出加大旅游产业转型政策扶持力度、健全旅游要素体系、加快体验型旅游产品开发等发展战略,最终促进中山市旅游业的全面升级发展。

The tourism industry of Zhongshan City has formed a certain scale after 30 years of development, but nowadays, it is also facing some problems with the delayed construction of tourist products, lack of institutional innovation, deficiency in resources arrangement ability and weakness in comprehensive reception capacity and so on, which make it less competitive in the regional competition. Therefore, the upgrading development of its tourism industry is imperative. This paper puts forward some development strategies to increase the support efforts on transition policies for tourism industry, to improve the tourism elements of system, to speed up the development of experience based tourism products, on the basis of analysis of the necessity and feasibility of upgrading development of Zhongshan tourism, and finally to promote a comprehensive upgrade and development of Zhongshan tourism.