再谈世界广告历史的分期

A Second Thought on the Periodization of World Advertisement History

学术界目前对世界广告历史一般划分为四个时期,但随着时代的发展,这种分期方法暴露出一些不合理之处,还应当从世界广告历史分期的认识过程与问题的发现入手,再谈经验、问题带来的启示与新的划分标准。将世界广告历史按新标准重新划分为五个阶段则更加合理,也更符合世界广告史发展的自身规律。

World ad history is commonly divided into four periods in academic community. Nevertheless, with the develop- ment of time, this periodization witnessed some unreasonable points. Researchers should start from the cognitive process and problems discovered, and then focus on the enlightenment brought by experience and problem and last to achieve periodization. The periodization of world ad history is more rational when it is divided into five phases, which more matches the rules of world ad development.