完善广州“农超对接”的对策研究

Study on the improvement countermeasures of farmer-supermarket direct-purchase in Guangzhou

"农超对接"构建了产销一体化链条,通过参与各方合作共同发展实现了农民增收、企业增效、市民满意、政府放心的多赢目标。广州对"农超对接"进行了富有成效的探索,取得了一定成就,但也面临发展困境,需采取强有力的对策破解"农超对接"发展中的瓶颈,以获得可持续发展。

Farmer-supermarket direct-purchase helps to construct the integrated production and marketing chain, through participation in the cooperation of all parties, it achieves mutual development and win-win goal, which raises the income of farmers and enhances business efficiency, citizen＇s satisfaction, the government＇s reliefs. Guangzhou has carried out the farmer-supermarket directpurchase efficiently, and have made certain achievements, but also faces development dilemma, in order to achieve sustainable development, it is necessary to take effective countermeasures to solve the bottleneck.