基于项目策划理论的总部基地前期研究

Preliminary study on the headquarters base by project planning theory

该文基于项目策划的指导思想和国内外总部基地的发展情况，从总部基地选址和项目开发方向中的规划要点及产品形态几个方面做了几点项目前期研究，通过这样的尝试加深对项目策划理论的理解。也希望能给国内正在兴起的总部基地的建设提供一定参考价值。

The guiding ideology and the development of the domestic and international headquarters base text based on project planning, from headquarters base site selection and project development in the direction of the ptanning elements and product form several ways to do a few preliminary studies of the project, through the attempt to deepen project planning stage to understand the theory. Also hope to provide some reference value to give the construction of the headquarters base of the emerging domestic.