论微博在高校思想政治教育工作中的作用

On the Roles of Micro-blogs in the Work of Colleges' Ideological and Political Education

微博作为一种新兴的网络媒体,对高校大学生思想政治教育工作具有重要意义。微博内容新鲜丰富、操作方便灵活、互动性强等特点与青年学生受众的特点相吻合,使其成为青年学生普遍喜爱的媒体,这对高校思想政治教育工作带来了新机遇。科学地认识并运用微博的传媒功能,使其为高校思想政治教育工作服务,是我们当前应予以重视的课题。

Micro-blog as a new network media has a vital significance for the work of college students＇ ideological and political education. Due to the features of fresh and rich contents, flexible and easy operation and strong interaction and so on, micro-blog is popular among teenagers, which makes it become a favorable media among young students and brings new op- portunities for the work of colleges＇ ideological and political education. To have a scientific understanding and use the media function of miero-blogs so as to serve for the work of colleges＇ ideological and political education is the current subject that we should give more concern.