摘要
本文利用年鉴统计数据对潮汕地区旅游业的发展现状进行研究，并对其原因进行分析，提出目标市场选择对于旅游业发展的重要性，最后从旅游资源级别、居民收入水平、出游习惯和旅游消费水平、需求特征与资源的吻合性、交通的便捷程度论证了选择珠三角客源市场作为潮汕地区最主要目标市场的合理性。
Based on the official statistics, the article shows the present situation of tourism development in Chaoshan area, and then tries to explain for it, stating the importance of choosing the right tourism market. Lastly, from the points of level of tourist attraction, residents＇ income level, travel habits and tourism consumption of the Pearl River Delta tourism market, tourism supply consistent with demand, and the convenient transportation, the article proves that Chaoshan area should place prime emphasis on the Pearl River Delta tourism market in order to achieve much better development in tourism.
关键词
旅游
目标市场
潮汕地区
Tourism
Target Market
Chaoshan Area
