摘要
随着中国社会经济持续健康的发展，户外游憩活动已经成为城市居民日常生活的重要组成部分。本文以南京为研究对象，在市场调研的基础上，运用SPSS软件对居民的游憩动机和活动满意度进行分析，发现不同游憩动机的主因子和不同群体居民游憩满意度的差别，并对其原因进行深入探讨。最后，对改善居民游憩环境和提高游憩满意度提出了相关建议。
With the sustained and healthy development of China＇s socio-economic, Outdoor Recreation has become an important part of the daily life of urban residents. This article takes Nanjing as the research object. It tries to find the main factor of the different recreational motivation and the differences of recreation satisfaction of different groups through the SPSS software. Then it discusses the reasons in depth. At last, the article makes some suggestions to improve the residents＇ recreation environment and improve recreational satisfaction.
关键词
游憩动机
活动满意度
南京
Recreational Motivation
Activities of Satisfaction
Nanjing
