旧衣服 新旅程

Old Clothes for New

旧衣回收虽然困难重重,可仍是一座每年千万吨级,尚未充分开发的＂富矿＂这样一幕正在上海淮海路的一幢四层楼的H＆M旗舰店内重复上演：上午,店员刚刚整理好架上的衣服,一位装扮清凉的女顾客提了一大包衣服来到店内,交给店员,衣服有衬衫、T恤、裙子,看上去八九成新,干净、叠得很整齐,之后便投进一个一米高的回收箱内,并递了一张八五折的优惠券给她。女顾客随即在楼上、楼下逛了一圈,挑了几件衣服,用优惠券结账离去。

Since March of this year when Swedish fast fashion brand H&M's stores in Shanghai began the trial implementation of its 'clothing recycling' program,numerous customers have been packing up their old clothes and turning them into for coupons immediately used to purchase new summer clothing right off the rack.Currently,H&M plans to expand the program throughout the country during the later half of this year.Although Eric Stubin,chairman of the board for the Council for Textile Recycling(CTR) believes, 'Clothing is the easiest item to recycle in our homes,' when it comes to the Chinese clothing market,a market with a 1.3-trillion-yuan annual output value,recycling clothing is no easy task.Currently,China still lacks a mature business chain dedicated to the recycling of clothing and questions remain as to how clothing will be recycled,and who will be responsible for it.However,the entrance of this giant fast fashion brand and the resources it brings could be just the thing to make this industry a competitive reality.