独立学院品牌建设探析——以重庆邮电大学移通学院为例

Exploration on the Brand Building of Independent Colleges——Taking College Mobile Telecommunications Chongqing University of Posts and Telecom for Example

独立学院自产生以来就面临着激烈的竞争,如何在竞争中确立自己的优势,获得应有的地位和发展,构建优秀的品牌尤为重要。本文以独立学院品牌的内涵以及品牌建设的必要性为出发点,结合重庆邮电大学移通学院品牌构建的特色举措,对独立学院的品牌建设进行了一些探讨。

Since independent colleges were founded, they have been facing fierce competitions. So building excellent brands is significant for them to establish their advantages and obtain the proper status and development. The paper starts with the connotation of brands of independent colleges and the necessity of brand building and combines the specific measures of brand building of College Mobile Telecommunications Chongqing University of Posts and Telecom to discuss the brand building of independent colleges.