实例探究英语广告基本特征

Probe on the Basic Features of English Advertisements through Examples

英文广告是社会生活的重要组成部分,文章通过大量鲜活实例,从语言的三要素句法、词汇和修辞的角度论述了英文广告的基本特征,为深入探讨英语广告开辟了思路,奠定了基础。

English advertisements play an important role in our social lives. This paper expounds the basic features of English advertisements from the perspective of the three elements of syntax, vocabulary and rhetoric of language, which develops a new way for further research of English advertisements and lays a foundation.