发展服装连锁经营中的障碍及对策

Obstacles-Facing the Development Of Clothing Chain Management and Counter-measures

连锁经营是我国服装行业在创名牌的探索中出现的一种行之有效的经营形式。本文介绍了连锁经营的特点 ,详细分析了发展我国服装连锁经营中存在的障碍 ,探讨解决障碍的对策。

Chain management has emerged as one effective way of carrying on the chinese clothing industry in its effort to create new trademarks.In this article the features of chain stores are introduced,and the abstacles against the development of China stores are analyzed at length,In addition,some suggested counter measures are also put forward