安徽省体育旅游业现状与发展策略

Situation and Development Strategy of Sports Tourism in Anhui Province

近年来,安徽省旅游产业发展较快,已初步形成以项目特点为主的地域性市场格局,在此背景中安徽省体育旅游业正呈跃跃欲发之势。体育旅游作为"大旅游"的组成部分,且在与有着传统优势的生态旅游和人文旅游相比,无论是产业规模还是市场份额均显得十分微弱。本文以安徽省体育旅游业的基本情况、存在问题及发展策略为视域,进行了较为全面的论述。其目的,旨在为安徽省"中部开发"中体育旅游业抢抓机遇、乘势而上,提供有益的参考。

In recent years, the＇ rapid development of the tourism industry in Anhui Province, the main characteristics of the project has taken shape regional market structure, sports tourism in Anhui Province was tempted to trend in this context. Sports tourism as an integral part of ＂Grand Tourism＂, and compared with the traditional advantages of eco-tourism and cultural tourism, regardless of the scale of the industry or market share appears to be very weak. In this paper, Anhui Province tourism, there are problems and developing strategies for the sight, a more comprehensive discussion. Its purpose, is intended to provide a useful reference in Anhui Province in the central development of sports tourism seize the opportunity and momentum.