A Relevance-Theoretical Analysis of the Persuasive Powerin English Print Advertisements——A Case Study of a Long Advertisement from Reader's Digest

A Relevance-Theoretical Analysis of the Persuasive Powerin English Print Advertisements ——A Case Study of a Long Advertisement from Reader’s Digest

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摘要 Based on the Relevance Theory established by Sperber & Wilson, this paper sets out to look into the persuasive power in a chosen advertisement and at the same time tries to render plausible explanations of the contextual effects that are inferred by the audience in the communicative process. Based on the Relevance Theory established by Sperber & Wilson, this paper sets out to look into the persuasive power in a chosen advertisement and at the same time tries to render plausible explanations of the contextual effects that are inferred by the audience in the communicative process.

作者张颖

机构地区江西师范大学外国语学院

出处《英语广场（学术研究）》 2013年第6期39-41,共3页 English Square

关键词 RELEVANCE Theory persuasive power ADVERTISEMENTS CONTEXTUAL effects Relevance Theory persuasive power advertisements contextual effects

分类号 H0-0 [语言文字—语言学]

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参考文献8

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英语广场（学术研究）

2013年第6期

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A Relevance-Theoretical Analysis of the Persuasive Powerin English Print Advertisements——A Case Study of a Long Advertisement from Reader's Digest

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