“黄金手铐”策略的理论成因和现实意义

On the Thearetical Foundations and Pratical Significance of “Golden Handculf" Strategy

在不断涌现的新促销策略中 ,“黄金手铐”策略是一种独特的促销手段。分析了该策略的基本涵义、实质和理论成因 ,论述了它与“折扣”、“馈赠”策略的异同 ,提出了具体操作时应注意的几点。

Golden Handcuff' strategy is a unique one among the emerging sales promoting strategies.An analysis is made of its meaning,essence and theoretical foundations.A comparison is made between this strategy and similar strategies such as “discount'and “gift presentation' and some attention meriting aspects in its application are also pointed out.