摘要
行为消费理论是行为经济学的重要组成部分,是西方消费理论的最新研究成果。行为消费理论的主要内容包括行为生命周期消费理论、时间偏好递减理论和延迟消费理论三大理论。这对我国的消费经济的研究和教学具有重要的参考价值,对于扩大国内消费需求亦有借鉴意义。
The behavioral consumption theory is an important part of behavioral economics and the latest research result of western consumption theory. It includes three sub-theories： behavioral consumption theory, theory of accounting frequency descending and delay consumption theory. This research has an important value to the research and teaching on consumer economics, and it also provides a reference to expand domestic consumption demands.
出处
《湖南师范大学社会科学学报》
CSSCI
北大核心
2013年第3期101-107,共7页
Journal of Social Science of Hunan Normal University
关键词
行为消费理论
心理账户
核算频率
时间偏好率
延迟消费
behavioral consumption theory
mental accounting
accounting frequency
time preference rate
delay consumption
