集成化营销管理信息系统研究与设计

Research and Design of Integrated Marketing Management Information System

综合集成化管理的研究结果，结合营销管理的特点，构造出集成化营销管理信息系统概念模型，集成化营销管理信息系统的体系结构．描述了集成化营销管理信息系统在功能具有的外向性、整体性、层次性和协调性特点以及信息高度集成性和数据类型复杂性特点，总结了影响信息系统设计成功的主要因素。

Synthesizing the research results of Integrated Management and combining the characteristics of Marketing Management, This paper constructs concept model and systematic structure of Integrated Marketing Management Information System. this paper also describes the extraversion, integrety, hiberarchy, harmony of the function of Integrated Marketing Management Information System and the characteristics of highly Integrated Information and complexity of data types, summarizes main factors that affect the success of Information System design.