农业产业集群与农产品区域品牌竞争力提升策略

Agricultural Industry Clusters and the Strategies to Enhance the Regional Brands Competitiveness of Agricultural Products

农业产业集群是农产品区域品牌形成的基础,也是增加农产品区域品牌价值,提升品牌竞争力的有效途径。本文从农业科研院所、农业服务机构、涉农行政管理部门及农业企业等角度,探讨了农业产业集群提升农产品区域品牌竞争力的内在机理,在此基础上提出将农产品区域品牌转化为企业品牌,建立"政、产、学研"互动机制、实施农产品区域品牌伞策略,以及提高区域品牌农产品科技含量,进而增加品牌资产价值等基于农业产业集群来提升农产品区域品牌竞争力的策略。

Based on agricultural industry cluster,regional brands of agricultural products are formed.The agricultural industry cluster is also an effective way to increase regional brand value of agricultural products and to enhance the competitiveness of the brands.From the perspectives of agricultural research institutes,agricultural services agencies,agriculture-related administrative departments and agricultural enterprises,this thesis explores the internal mechanism though which the agricultural industry cluster enhances the competitiveness of regional brands of agricultural products.On this basis,it puts forward some strategies which are based on the agricultural industry clusters to enhance the competitiveness of agricultural products,such as transferring the regional brands of agricultural products to corporate brand,establishing interaction mechanisms of government,production,study and research,implementing the strategy of agricultural region brand umbrella and improving scientific and technological content of regional brands,thereby to increase the value of brand assets.