关于建立运输营销计划体系的设想

Assumption on Establishing the Transportation Marketing Plan System

建立运输企业营销战略目标体系,是搞好市场营销的首要和关键的一步。文中阐述了运输计划转化为营销目标计划的必要性和可行性,并提出了建立铁路运输营销目标计划体系的设想。

The establishment of target systems with the traffic revenue as the target, the traffic volume as the foundation and the carrying capacity as the guarantee is the primary and key step for doing the marketing well. The article describes the necessity and feasibility for turning the traffic plan into the plan of marketing target and puts forward the assumption for establishing the plan system of railway traffic marketing target.