东南亚旅游业开拓市场的策略分析

Analysis of the Strategy for Developing Tourism Market in Southe ast Asia

东南亚旅游业对亚洲金融危机作出了迅速的反应，所采取的应对措施不但涉及到旅游业各部门，也得到其他相关行业的配合。文章力图从旅游市场的各个层面分析各国应对策略之利弊，并从中获得旅游行业应对突发事件的经验与教训。

The tourism industry of Southeast Asia rapidly reacted to Asian financial crisis,and implemented the coumtermeasure concerning not only its different departments,but getting support from other related departments.This article tries to analyze the advantages and disadvantages of the strategy adopted by different countries and points out experience and lessons drawn from the unexpected events in every aspect of tourism.