电子商务专业“消费心理学”课程改革探析

The Research on the Teaching Reform for the Course of Consumer Psychology in Higher Vocational E-commerce Speciality

"消费心理学"是高职电子商务专业非常重要的专业基础课程,但目前该课程的教学中存在一些具有普遍性的影响教学效果的问题。因此,急需从教材内容、教师知识结构、教学方法和考核方式等方面进行改革,以激发学生学习兴趣,增强实践能力,进而提升他们的职业素养和就业能力。

The course of consumer psychology is very important professional foundation course in the high- er vocational professional E-commerce speciality, but the course teaching of the existence of some universal influence teaching effect. So urgently needed to reform from the content of textbooks, teachers knowl- edge structure, teaching method and examination mode, in order to stimulate students interest in learning, enhance practical ability, and enhance their professional quality and employment ability.