中原经济区背景下鄢陵县休闲旅游研究

The Study on Yanling's Leisure Tourism under the Background of the Central Plains Economic Area

中原经济区建设是中原崛起、河南振兴的载体和平台,也是鄢陵县休闲旅游发展的一个千载难逢的重大机遇。要想抓住这次机遇,就必须深入分析鄢陵县休闲旅游存在的问题。经调查发现鄢陵县休闲旅游存在着:规划不够;基础设施薄弱;文化内涵挖掘不够深入;旅游专业人才短缺的问题。为了充分发挥旅游业的综合功能和先导作用,提出了科学规划;加强基础设施建设;整合资源,形成品牌优势;注重人才的开发和培养;提高市场营销水平;借势"中原经济区建设",加强区域合作等思路。

The construction of the Central Plains Economm Area is the carner and plattorm ot the nse ot central Plains and the revitalization of Henan, and it is a great opportunity of Yanling＇s leisure tourism. Therefore, to seize this opportunity, we must deeply analyze the problems of the Yanling＇s leisure tourism, The survey found that there were some problems exist in the Yanling County＇s leisure tourism, for example, planning was not enough; infrastructure was relatively weak and the cultural connotation is mining in-depth; Tourism professional talents were in urgent shortage. In order to fully develop the comprehensive function and forerunner action of the tourism industry, this survey put forward countermeasure： ： scientific planning;to strengthen the construction of infrastructure, the integration of resources, forming brand advantage;paying attention to the development and training of talents;improving marketing level;taking advantage of the ＂ Central Plains Construction Economic Zone＂, strengthening the regional cooperation etc.