平台经济分析框架下的机场定价策略及其影响因素——基于我国机场市场结构的实证分析

Airport Pricing Strategy and Its Influencing Factors Under the Framework of Platform Economics——Based on Empirical Analysis of Airports Market Structure in China

机场作为独立核算、自负盈亏的经济实体,在机场业务需求不断增长的情况下,平台思维已成为机场管理的关键。本文首先通过实证分析获得了1987-2011年间我国机场市场结构的情况:1987-1991年间基本上处于中高集中寡占的类型,市场的竞争强度较弱;1992-2008年间处于中低集中寡占的类型,寡占程度较低;2009-2011年间处于低集中寡占的类型,寡占程度低,并存在向竞争型接近的趋势。然后分别在垄断和竞争两种基本的市场类型下以平台经济为分析框架对机场的定价策略进行建模,推导出机场在上述两种市场类型中的定价策略。研究成果可为管理者在针对其所处的市场结构情况制定价格策略时提供借鉴。

Platform thinking is the key of airport management in the growing of airport service as airports become an independent accounting and self-sustaining economic entities now. Firstly, through the empirical analysis, this paper obtained the airport market structure in China during 1987--2011, and the results are obtained as follows： during 1987 1991, the market was basically in concentrated oligopoly type and the competition intensity of the market was weak; during 1992- 2008, the market was in middle and lower concentration of oligopoly type and the competition intensity of the market was a bit lower; during 2009--2011, the market was in low concentration of oligopoly type, and the competition intensily of the market was much lower and there existed a trend of close competition. Then, using the framework of platform economics, this paper built pricing strategy model under the two basic market patterns of monopoly and competition and deduced the pricing strategy under the above two market patterns. The results can be references for managers while they make pricing strategy in certain market structure.