中国文化符号在海外传播现状初探

A Study on International Communication of Chinese Cultural Symbols

对外传播文化软实力工作应建立在有完善科学调查的基础之上,使对外传播文化软实力工作步入科学发展的轨道。文化符号是文化的主要成份之一。本文在对四国调查数据分析的基础上发现受访者对中国文化符号有一定的认知度但好感度不高;对于"龙"的理解则是正负各半;对于中餐和中医的评价较好。

It＇s better to pursue international communication based on scientific methods so as to enhance cultural soft power overseas. Cultural symbols are major components of culture. Based on the statistic analysis of surveys conducted in four countries, this paper finds out foreign publics can recognize Chinese symbols to some extent whereas they don＇t take favorable attitudes towards them. Their attitudes towards ＂Long＂ are both positive and negative and they take favorable attitudes towards Chinese food and Chinese traditional medicine