企业权力、传媒的市场化改革与公共利益:对两场媒体改革运动的分析

Corporate Power,Marketing Reform of News Media,and Public Interest:Comparative Studies on Media Reform Movements in China and North America

本文从三个方面分析企业权力对新闻业的影响,即新闻媒体自身的企业化和集团化及其商业逻辑、广告商企业的广告投入成为传媒的主要财源,以及企业公共关系为新闻生产提供信息贴补。通过对发生在中国和北美的两场方向相左、性质迥异的媒体改革运动进行比较研究,本文认为以北美媒体改革运动历史为镜鉴来反思国内过去三十年里的媒体改革,有助于我们校准传媒改革的方向和目标,重视公民社团组织矫正商业媒体之负外部性的作用,并重新认识国家和市场在媒体改革中的角色。

Based on comparative studies on the two media reform movements in China and in North America which are different in terms of its nature and its destination, the authors argue that using the media reform movement in North America as a benchmark could be instrumental to enrich our imagination for the goals and objects for China＇s future media reform, to alert us paying more attention to the role played by civic organizations in mitigating the negative impacts caused by commercial media, and to reconsider and adjust the role of state and market in media reform in future.