食品包装提示性设计方法研究

Research on the Suggestive Design Method of Food Packaging

食品提示性设计的研究目的是对食品包装的更人性化和可持续性提出更高要求,运用调研法和案例分析法从包装设计要素入手,分析了包装产品的文字和图形提示方法,论述了着重号与色彩对比下的文字设计,信息简洁性下的陈述句与祈使句的使用,提示性信息的增强等设计思想。进而分析了图形提示在现代食品包装中运用的可行性,在此基础上,提出了几种图形提示设计方法。

The aims of food suggestive design is to put forward more demands for food packaging more humanity and sustainability. Starting from the packaging design elements using investigation and cases analysis, it analyzed the texts and graphics of packaging design elements, and discussed these instructional design methods that were suitable for food packaging, which were beneficial to protect the security and interests of consumers, and truly realizing the humanized design of packaging. Based on it, it proposed several suggestive design methods.