静态平面图形在屏幕中的动态表达

The Dynamic Expression of Static Plane Graphic on Screen

为了给传承和发展平面图形语言的内涵与外延提供有效指导,以传统静态平面图形的表现形式为基础,对其进行动态表达后在数字媒介屏幕中传播的形式特点为研究方向,阐述了平面图形在屏幕中动态表达设计的价值、意义和作用。在此基础上,结合平面图形类的视频广告案例进行应用分析,开发出了一种高能低耗的视频广告的制作方法,研究证明了平面图形动态表达的价值和意义所在。

In order to provide effective guidance to inherit and develop the connotation and denotation of plane graphic language, based on the traditional static plane graphic form as the foundation, the dynamic expression in digital media in the screen after the spread of form features as the research direction, it discussed value, significance and role of the plane figure on the screens of dynamic express design. On this basis, combined with plane graphics class video advertising case application analysis, it developed a high energy and low energy consumption video advertising production methods. Research proved that the value and meaning.