影视作品封面创意设计研究

Study on Cover Creative Design of the Film and Television Works

分析了影视封面的图形图像元素,并结合影视作品封面海报,从图案、文字、色彩搭配进行设计论述,总结了封面设计的内在规律,探讨了影视作品封面的美学原理运用。提出了通过借代手法使封面设计更具有创意性;运用不同图形进行组合使封面设计的表达含义更加丰富;以及对图案进行夸张变形、创意联想等方法对封面设计进行创意研究。

Abstract： It analyzed the graphic elements of film cover, combined with the film and television works cover posters. From the text, pattern, color design, it summarized the inherent law of the cover design, and probed into the application of the principle of aesthetics of film and television works cover. It put forward by metonymy means to make cover design more creative; used different graphics combined to express the meaning of the cover design more abundant; and researched the pattern cover design using exaggerated and creative method.