中华医学会系列杂志的数字化发展规划与实施路径

Digital development planning and implementation path for Chinese Medical Association series periodicals

由于体制机制、技术力量、人才资源、经营管理模式等方面的限制,传统期刊出版缺乏把现有品牌和内容优势转化为信息化条件下的传播优势的手段。文章简要分析作为国内最大的医学期刊出版机构——中华医学会杂志社旗下的系列杂志数字化发展规划与实施路径。

Due to the limitations of system mechanism, technology, human resources, management pattern and so on, traditional periodical publishing has the weakness of transforming the existing brand and contents into the advantages of rapid spreading in the information era. This paper briefly analyzes the digital development planning and implementation path of the series periodicals of Chinese Medical Association -- our nation＇s largest professional medical journal press.