摘要
分析科技期刊数字化品牌建设及推广策略,为科技期刊自身的发展赢得更好的机遇,提高刊物认知度和影响力,赢得口碑和双效益,提高核心竞争力,实现可持续发展。
In this article, strategies of building and popularizing digital brand of sci-tech periodicals have been proposed in order to win better opportunities for the development of sci-tech periodicals, to improve recognition and influence, to gain public praise and benefits, to enhance core competitiveness and to realize sustainable development of sci-tech periodicals.
出处
《编辑学报》
CSSCI
北大核心
2013年第3期287-289,共3页
Acta Editologica
基金
中国高校科技期刊研究会基金项目(GBJXC1277)
关键词
科技期刊
数字化品牌
品牌建设
品牌推广
sci-tech periodical
digital brand
brand building
brand promotion
