“淘文网”：新型科技期刊数字化出版模式探讨

"Taowen network":Exploration for a novel digital publishing mode of scientific journals

根据上海科技期刊数字化出版现状调研结果,针对上海市科技期刊分散经营、力量薄弱的现状,提出一种全新的科技期刊数字化出版平台———"淘文网",探讨了这一平台的基本运营模式,并作了必要性和可行性分析。这是一个类似"淘宝网"型的开放交易大平台,全国数千家期刊都可在平台上自主建设"期刊店铺",向机构或者个人用户售卖合法的"期刊内容"。该模式通过公开、合理的分成方式来协调平台和编辑部之间的利益分成,既可提高平台运营商的"逐利热情",又能充分调动各编辑部的积极性,实现各期刊的自主经营。"淘文网"平台如果能够运作成功,将会为中国乃至全球的科技期刊数字化出版的发展带来一种全新的局面。

Based on a survey of digital publishing of scientific journals in Shanghai, as well as the current status of the separate management of scientific journals in Shanghai which is not competitive, we propose a novel publication platform for the digital publishing of scientific journals - ＂Taowen network＂. In this article, we discuss the basic operating mode of this platform and also analyze the necessity and applicability of this platform. This is a large platform for marketing, similar to the well-known E-commerce ＂ Taobao network＂. Thousands of journals in China could establish the ＂journal shop＂ on the platform, and ＂ sell＂ the legal ＂journal content＂ to organizations or individuals. This mode could modulate the profit of platform and the editorial offices through an open and reasonable way. The tentative ＂Taowen network＂ will not only promote the enthusiasm of the ＂ for-profit＂ businessmen of platform, but also motivate each editorial office to positively work together for the autonomous management. If the ＂Taowen network＂ platform were to be successful, it will bring a new era for the digital publishing of scientific journals in China and all over the world.