摘要
草原文化旅游区建立在原生文化、衍生文化与社区居民生产生活的全景融合之中。草原文化旅游区管理体系影响其战略目标实现,调控其现实目标与预期目标的吻合度。草原文化旅游区需选择恰当的管理主体,以保证旅游开发、社区居民与旅游者利益的多方共赢。草原文化旅游区管理过程中,要充分调动参与方的积极能动作用,保持良性可持续发展状态。
Grassland culture tourist area based on native culture, derivative culture merge and the community residents' production and living. Grassland culture tourism management system influence the strategic target, regulate its realistic goals and the expected goal alignment. Grassland culture tourist area need to choose the right management main body, to ensure that the interests of the tourism de- velopment, community residents and tourists multi-win-win situation. Grassland culture tourist area management process, to fully arouse the positive active functions of parties, maintain good state of sustainable development.
出处
《现代营销(下)》
2013年第4期44-45,共2页
Marketing Management Review
关键词
草原文化
社区组织
利益共享
良性发展
Grassland Culture
Community Organization
Benefit Sharing
Sound Progress